The purpose of this survey is to gain a collective understanding of how design work is practised in the Nordics. This survey will help you as a designer and design leader to get a sense of what is happening and what the trends are.
😎 News for this year
- The State of Design survey is open to people working in any of the Nordic countries. We recognize that many design teams in companies working across the Nordic region are spread out across different countries. By opening the survey to all Nordic countries, we hope to better understand how this cross-border setup influences design leadership.
- A few questions on AI and how it affects your work.
Important dates
- Released: 13th of October 2025
- Deadline for answering: 17th of November 2025
- Analysing and creating report: Nov 2025 to Jan 2026
- Release and event: Feb 2026
We have three plans for the report:
| Basic | Premium | |
| You have answered the survey | Free | Free |
| You haven’t answered the survey | Free | Paid |
| You are a community member | Free | Free |
😥 Your time is valued
The survey takes about 20 minutes to complete. We are very thankful if you can take a brief moment to answer these questions, the more data we get, the greater the understanding of the design industry in Sweden and the Nordics.
Please answer open questions in English, if possible.
👩🏽🎤 The term design can mean many different things
People responding to this survey might identify as UX/UI or digital product designers, service and systems designers, industrial or material designers, visual or graphic designers, illustrators, animators, content or communication designers, or even strategists, facilitators, and project managers. Others may work in areas like accessibility, sustainability, architecture, interior design, or sound design.
No matter what you call yourself, if your work involves designing experiences, products, systems, or communications that solve real problems, your perspective is valuable and welcome!
✍🏽 Your data is anonymous
The survey is completely anonymous, only the Design Leadership Community team handle the data and no data is shared or sold to other parties. Please see our Privacy Policy
At the end of the survey, you will need to add your email address. This is so you will get access to the premium report when released. Your mail, is not linked to the rest of the survey to keep your data anonymous.
📄 The result
The results will be available during the Feb 2026.
We will mail you when the report is published.
This is the 11th year running this survey. You can find result from previous years here.
🙏🏼 Please share this survey
Lastly, we encourage you to share this survey with your friends, colleagues, and any organizations you think might be interested. The value of this survey lies in your participation — without responses, it means little. The more voices we hear, the better we can understand the state of design today. By contributing and helping us reach others, you’re amplifying the voice of our community.
👀 Comments & feedback?
You can always contact us if you have any comments.
Thank you, The Design Leadership Team
