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Welcome

Welcome to this year's edition of State of Design! The questions in the survey are to a large extent the same, but we've also made some changes, based on feedback from previous years. The survey is structured in 10 sections and takes approximately 15-20 minutes to answer.

Tell us a little bit about yourself

1. What is your title?

Designer
Digital Designer
Art Director (AD)
Business Designer
Design leader
Director of UX/Design/Service Design
Digital Strategist
Fashion designer
Game designer
Head of UX/Design/Service Design
Industrial designer
Interaction Designer
Manager/Leader
Print designer
Principal Designer
Product Designer
Service Designer
Student
Textile designer
UX Copy/Writer
UX Designer
UX Lead
UX Architect
Visual Designer
VP of UX/Design/Service Design
Other

If you have another title, use the "other" option and write your title.

Other title

2. On what leadership level do you primarily work at?

I see myself as a designer, not a leader
I lead design work (product and service development)
I lead people and team (for example design team)
I lead the organization (for example CXO)
I am part of a leadership group (ledningsgrupp)
I am a manager (personalansvar)

3. How old are you?

< 18
18-25
26-35
36-45
46-55
56-67
> 67
Do not want to answer

4. What is your gender? (gender identity)

Female
Male
Non-binary
Other
Unsure
Do not want to answer

5. How long have you worked with design?

Round you answer down. For example, if you worked 1,6 answer 1 year.

6. What city do you mainly work from?

Göteborg
Kalmar
Karlstad
Karlskrona
Lund
Malmö
Stockholm
Sundsvall
Umeå
Uppsala
Växjö
Other

Other city

Way of working

7. What is less fun at work? (max 7)

Bad leadership
Not learning new things
Bad colleagues or dysfunctional team
Politics & bureaucracy
Time management
Boring projects
Administration
Long time to create value for business or customer
No support form leaders and management
Not being able to do research
Stakeholder management
Lack of understanding of design work
Bad clients
Budget planning
Only creating solutions, no research
Lack of focus, too much going on at the same time
Waterfall way of working
Agile way of working
Other people selling ideas
Project management
Documenting too much
Unnecessary meetings
Not being able to create good customer experience
Not being able to meet customers
Too much stress
Always having to convince other people
Reporting up in the organization
Too much command and control
Too much constraints and little flexibility
Constant changes
Too much technical focus
Too much business focus
Too little budget for creating good design work
Not being part of the decision making and prioritization process
Must do requirements modeling/engineering

Pick max 7

8. What do you love with your work? (max 7)

Meeting and talking to users and customers
Problem solving
Creative work
Designing solutions
Finding and understanding peoples needs
Making things
Creating something new and better
Taking products and services to the market
The variety of activities during the week
Change management
Love helping people
Work life balance
Creating a business impact
Working with complex and complicated problems
Having great colleagues and team mates
Making something easy to use
Collaboration with other designers
Collaboration with other colleagues
Building prototypes
Solving problems for clients
Selling design to clients
Building design capability within the organisation
Finding new insights that will help the organization make better decisions
Freedom and flexility
Working for a company that improves the world in some way
Learning new things
Facilitating workshops
Creating something beautiful
Building a great team
Helping people grow and creating better conditions for designers
Convincing management to invest in design

Pick max 7

9. On what time horizons do you primarily work at?

Optimize existing products and services for existing customers (H1)
Increase current business with new products or services for existing customers (H2)
Explore new products and services for new customers and/or markets (H3)

10. How often do you meet your users/customers?

Every day
Once a week
Once a month
A few times a year
Not even a few times a year 🙁
It depends

11. What is your primary way of collaborating with others?

I mostly work by myself
In a cross functional team (for example developers, test, business analyst)
Together with only designers (for example UI design, UX design & Service Design)
It depends

Your Organisation and design maturity

12. What type of company do you primarily work at?

I run my own company (consultancy, freelance)
Agency or consultancy company
Product- or service company (e.g. banking, games, vehicles, appliances, insurance, media, retail etc.)
Public sector, government agency or municipal
I'm between jobs

13. Company size? (Both employees and consultants)

1
2-10
11-50
51-250
251-1000
+1000

14. How mature is design in your organisation?

0 Not relevant
1 Unrecognised (design is not important)
2 Interested (design is important but receives little funding)
3 Invested (design is very important and formalised programs emerge)
4 Committed (design is critical and managers are actively involved)
5 Engaged (design is the core of the organisations strategy)
6 Embedded (design is the fabric of the organisation, not discussed separately)

If you work by yourself, agency or consultancy you may choose "Not relevant".

15. Where is design located in your company?

Centralized Support Function
Communication
Digital channels or similar
Design function/organisation
IT/Tech
Marketing
Product or Business
R&D
Not relevant
Other

If you work by yourself, agency or consultancy, you might choose "not relevant".

Other location

16. Where do YOU work in the organization?

Centralized Support Function
Communication
Digital channels or similar
Design function/organisation
IT/Tech
Marketing
Product or Business
R&D
Not relevant
Other

If you work by yourself, agency or consultancy, you might choose "not relevant".

Other place in organization

17. Do you have ownership over the design work?

Rate 1 out of 10Rate 2 out of 10Rate 3 out of 10Rate 4 out of 10Rate 5 out of 10Rate 6 out of 10Rate 7 out of 10Rate 8 out of 10Rate 9 out of 10Rate 10 out of 10

0 nothing -10 very much

18. Is there a clear design process used in your organisation?

We do not have a design process
We have a design process which is not used
We have a design process which is only used by designers
We have a design process which is known by many in the organization
The design process is used by most people in the organization

19. How do your organisation invest in design?

I'm not sure
We are reducing investment in design
We keep it at same levels
We are increasing the investment of design

Based on last year. Could be people or infrastructure, preconditions or tools

Trends & Learning

20 What trends or topics are important for you right now?

Accessibility
Behavioural Economics
Brand Systems
Business Design
Change Management
Circular Design
Coding as a Designer
Cognitive ergonomics/design
Conversational Design
CX Governance and ROI
Data Driven Design
Design and AI
Design Coaching
Design Leadership
DesignOps
Design Strategy
Design Systems
Design Thinking
Ethical Design
Gamification
Inclusive Design
Innovation
Lean & agile UX
Learning Design
No Code
Organizational Design
Product Design
Service Design
Sustainability
ResearchOps
Strategic UX
System Thinking
UX Copy/writing
Other

Pick max 10

Other trends

Education and training

21. Which was you primary design school?

Berghs School of Communication
Chalmers University
Forsbergs
Göteborg University
Hyper Island
IHM Business School
Kalmar / Linnaeus University
Konstfack
KTH Royal Inistitute of Technology
Linköpings Universitet
Malmö University
Nackademin
Royal Institute of Art (Konsthögskolan)
Skövde University
Stockholms University
Södertörn University
Umeå University
Uppsala University
Örebro University
Other School

Max 1

Other School

22. How much would you rate that above school have helped you in your work?

Rate 1 out of 10Rate 2 out of 10Rate 3 out of 10Rate 4 out of 10Rate 5 out of 10Rate 6 out of 10Rate 7 out of 10Rate 8 out of 10Rate 9 out of 10Rate 10 out of 10

0 Nothing - 10 Very much

23. Which is your highest educational level?

High School Diploma (Gymnasieexamen)
Higher Vocational Education - HVE (Yrkeshögskolan)
Bachelor (Kandidatexamen)
Master (one year) (Magisterexamen)
Master (Masterexamen)
PhD (Doktorsexamen)
Other

24. What design conferences would you recommend?

Amuse UX
Awwwards
CanUX
Config (by Figma)
Conversion Jam
Design Matters
Design Thinking Conference
DMI
EPIC
Euro IA
From Business to Buttons
Google Conversions
IASummit
IXDA
Leading Design
Mind the Product
nordic.design
NN/g UX Conference
OFFF Barcelona
Salone del Mobile
Service Design Global Conference
STHLM Xperience Conference
SXSW
The Conference
The Gather Festival
UX Camp
UXDX
UX London
UXLX Lisabon
Uxinsights
UX Week
WebSummit
World Usability Congress
Other

Pick max 3

Other conferences

Salary and perks

25. What is your approximate monthly salary in SEK before tax?

Based on full time work.

26. What is your approximate hourly charge excl. tax in SEK (as a freelancer, consulting or agency)

As this might per project, write an average. Skip this question if it not applicable for you

27. What other perks do you have at your work?

Breakfast, fika and after work now and then
Bonus program
Budget for learning
Central office
Company car
Company health care (insurance)
Conference abroad (if possible)
Discount on lunches
Extra support when on parental leave
Flexible working hours
Massage
More than 5 weeks of paid vacation
Paid company pension (tjänstepension)
Paid training or company gym (or similar)
Work from home
Other

Other perks

28. How much can you spend, on average, on your own competence development per year?

I don't know
It depends
0 SEK 🙁
1-5.000 SEK
5.001-10.000 SEK
10.001-20.000 SEK
above 20.000

Working conditions

29. How many hours is a normal (full-time) week stated in you contract? (Not working full time? Please add the coresponding hours for full-time)

Choose one that is closest.

30. How often do you need to work more than stated in you contract?

Rate 1 out of 4Rate 2 out of 4Rate 3 out of 4Rate 4 out of 4

0 Never - 4 Often

31. Are you actively looking for a new employer?

32. If you are looking for new work or assignment, why is that?

Bad leadership
Between jobs
Consulting is no fun
Create more customer value
Develop and learn new things
Bad colleagues or dysfunctional team
Boring projects
No current challenges
Less administration
Less waterfall and more agile and teams
More saying, influence & responsibility
Often have to explain the design role and what value we create
Parental leave
Resigned
Soon done with studying
Tired and slow organization
The organization do not want to work in a user centered way
The working environment do not support design work
I sant another type of culture
I want a better salary
I want a more flexible working situation
I want another type of role, like product owner
I want to work closer to home
I want (more) design colleagues
I want to be a consultant
I want to work in a product/service compnay
I want to work for a more value driven company
I want to work abroad
I work with non digital touch points
I want a new design role, like UX lead
I want to work for my own
I want to work remotely
Other

Other, why is that?

33. Are you feeling well and energized on a daily basis?

Yes
No
It depends

34. How stressed do you feel at work?

Rate 1 out of 4Rate 2 out of 4Rate 3 out of 4Rate 4 out of 4

0 Not at all - 4 Very high

35. What makes you stressed?

Lack of time
Lack of control
Bad atmosphere
Unclear responsibility
Too high expectations
No psychological safety
No work life balance
Bad leadership
Other

Other things that makes you stressed

Accessibility and inclusivity

36. How inclusive and accessible is your work?

We have a very inclusive and tolerant atmosphere
We actively work with inclusion and accessibility
We talk about inclusion and accessibility
We never talk about inclusion and accessibility
We are an exclusive and discriminatory workplace 😢

37. How do you work with inclusive design?

It's part of our DNA and business model
We test our products and services with different accessibility aids and tools
We do usability test with people with different disabilities
We are using personas with different disabilities
We have people in our team with disabilities
We are planning for it, but nothing at the moment
We don't 😢
Other

Other ways of working with inclusive design

Leadership and management

You can skip this part if you like, if are not a manager och leader

38. When did you last recruit?

In progress right now
< 6 months
>= 6 months
I've never recruited

39. How do you get approval for a recruitment?

I've never recruited
I don't need approval from someone else - if I need to recruit, I will do it
My immediate supervisor approves / rejects
A C-level manager must give approval / rejection
Other

Other ways of getting approval

40. How do you get funding for a recruitment?

I've never recruited
I don't need to secure funding - if I need to recruit, I will do it
Secured it in my budget the year before
Someone else in the organization transfer parts of their budget to my organization
Other

Other ways of getting funding

41. How do you find candidates in a recruitment?

Advertising on the company's website
Advertising on LinkedIn
Advertising on recruitment sites
Posts on LinkedIn and/or social media
Hire recruiter/recruitment agency
Contact people in my network
Ask for recommendations from people in my network
Students doing internships
Students doing degree projects
Events where we precent exciting things we do and take the opportunity to say we are recruiting
Do my own search, e.g. on LinkedIn
Other

Other ways of finding candidates

42. What characterizes the culture in your design team?

Creative
Open-minded atmosphere
We have fun together
Psychological safety
Inclusive
Heterogenous group, i.e. diverse culture and personalities
Homogenous group, i.e. similar culture and personalities
Uncertainty
Insecurity
Chaos
Same as in the rest of the organization
Differs from the rest of the organization

If your design team culture is different from the rest of the organization, please specify how.

43. How often do all designers meet?

>2 times/week
1-2 times / week
1-3 times / month
1-2 times / quarter
1-2 times / half year
1 time/year or less
Never

44. What do you do when all the designers meet?

Socialize
Get to know each other
Work with psychological safety
Receive information
Inform each other about what we do
Solve problems
Design feedback / critique
Coaching
Lectures
Workshops
Mob design
Design studios
Share new research / insights
Other

Other activities when all designers meet

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