- Step 1 of 7

This year is now closed. Please do not fill in this form. The report will be released during the fall of 2021.

Tell us a little bit about yourself

1. What is your title?

Art Director (AD)
Business Designer
Designer
Design leader
Director of UX/Design/Service Design
Digital Designer
Digital Strategist
Fashion designer
Game designer
Head of UX/Design/Service Design
Interaction Designer
Industrial designer
Manager/Leader
Print designer
Principal Designer
Product Designer
Service Designer
Textile designer
UX Copy/Writer
UX Designer
UX Lead
UX Architect
Visual Designer
VP of UX/Design/Service Design
Other

If you have another title, use the "other" option and write your title.

Other title?

2. What do you love with your work?

3. What is less fun at work?

4. What makes a good designer?

5. What makes a good design leader?

6. How do you experience your role as a designer?

My work is in the solution space
My work is in the problem space
My work is in both the solution & problem space

7. What activities do you typically work with?

Budgeting
Coaching & one-on-one
Concepts
Create service blueprints & customer journeys
Design feedback & QA
Design wireframes
Explorative research
Hiring (recruiting of employees and consultants)
Facilitate workshops
Follow-up on impact goals
Make prototypes
Meetings of all kinds
Plan & prioritize product roadmaps
Plan, execute and analyze qualitative research
Plan, execute and analyze quantitative research
Plan, execute and analyze internal organizational research
Sketching
Stakeholder management
Work with impact mapping
Work with strategic documentation
Work with user & customer descriptions (like personas)
Work with visual design & identity
Other

Other tasks that you typically work with?

8. What methods do you often use in your work?

AB testing
Business value mapping / Value proposition mapping
Customer journeys
Data analytics
Design Studio
Design Sprint
Empathy mapping
Interviews
Impact mapping
Jobs to be done
Observations
Personas
Prototypes
Story mapping
Service blueprints
Surveys
Usability testing
User stories
Wireframes
Workshops
Other

Other methods you often use in your work?

9. Which tools do you often use in your work?

Adobe Analytics
Adobe XD
Alias
Autocad
Axure
Balsamiq
Figma
Google Analytics
Hotjar
Invision Studio
Illustrator
Jira
Miro
Mural
Optimal Workshop
Paper/whiteboard & pen
Photoshop
Powerpoint / Keynote
Piwik
Rhinoceros
Sketch
Solidworks
Survey Monkey
Trello
Typeform
Unity
Unreal
Word / Pages
Zeplin
Other

Other tools you often use in your work?

10. How often do you meet your users/customers?

Every day
Once a week
Once a month
A few times a year
Not even a few times a year 🙁
It varies

11. How do you often work?

By myself
In a cross functional team (for example developers, test, business analyst)
Together with only designers (for example UI design, UX design & Service Design)
It varies

Organisation, process & ownership

1. What type of company do you work at?

I run my own company (consulting, freelance)
Agency or consulting company
Product- or service company (e.g. banking, games, vehicles, white goods, insurance, media, retail etc.)
Public sector, government agency or municipal
Other

If other - write what type of company

2. Company size? (Both employees and consultants)

1
2-10
11-50
51-250
251-1000
+1000

3. How mature is design in your organisation?

0 Not relevant
1 Unrecognised (design is not important)
2 Interested (design is important but receives little funding)
3 Invested (design is very important and formalised programs emerge)
4 Committed (design is critical and managers are actively involved)
5 Engaged (design is the core of the organisations strategy)
6 Embedded (design is the fabric of the organisation, not discussed separately)

If you work by yourself, agency or consulting you may choose "Not relevant".

4. Where is design located in your company?

Communication
Digital channels or similar
IT/Tech
Marketing
R&D
Not relevant
Other

If you work by yourself, agency or consulting, you might choose "not relevant".

Other location?

5. Is it clear in your organisation who is responsible for design?

Yes
No
Not relevant

If you work by yourself, agency or consulting, you might choose not relvant.

6. Is there a clear design process used in your organisation?

We do not have a design process
We have a design process which is not used
We have a design process which is only used by designers
We have a design process which is known by many in the organization
The design process is used by most people in the organization

7. Do you have ownership over the design work?

Rate 1 out of 10Rate 2 out of 10Rate 3 out of 10Rate 4 out of 10Rate 5 out of 10Rate 6 out of 10Rate 7 out of 10Rate 8 out of 10Rate 9 out of 10Rate 10 out of 10

0 is little and 10 is much

Learning & Training

1. What work related book did you read most recently that you can recommend?

The name of the book is enough

2. What process, method or tool would you recommend to other designers and why?

3. How do you learn new things?

I don't have the time to learn new things 🙁
Conferences
Networks and meetups
Offline training
Online training
Read blogs and articles
Read books
Through friends & colleagues
Work with interesting projects & products
Other

Other ways to learn new things?

4. What trends or topics are important for you right now?

Business Design
Circular Design
Coding as a Designer
Conversational Design
Design Coaching
Design Leadership
DesignOps
Design Systems
Design and AI
Design Thinking
Ethical Design
Inclusive Design
Innovation Thinking
Lean & agile UX
Learning Design
Organizational Design
Strategic UX
System Thinking
UX Copy
Other

Other trends?

5. What design conferences would you recommend?

Awwwards
Conversion Jam
Design Matters
Design Thinking Conference
From Business to Buttons
Euro IA
IXDA
Leading Design
Mind the Product
nordic.design
NN/g UX Conference
Service Design Global Conference
STHLM Xperience Conference
The Gather Festival
UX Camp
UX London
UXLX Lisabon
UX Week
Other

Other conferences?

Find work

1. Are you actively looking for work or assignments?

2. If you are looking for new work or assignment, why is that?

Bad leadership
Between jobs
Consulting is no fun
Create more customer value
Develop and learn new things
Bad colleagues or dysfunctional team
Boring projects
No current challenges
Less administration
Less waterfall and more agile and teams
More saying, influence & responsibility
Often have to explain the design role and what value we create
Parental leave
Resigned
Soon done with studying
Tired and slow organization
The organization do not want to work in a user centered way
The working environment do not support design work
Want another type of culture
Want a better salary
Want a more flexible working situation
Want another type of role, like product owner
Want to work closer to home
Want (more) design colleagues
Want to be a consultant
Want to work abroad
Work with non digital touch points
Want a new design role, like UX lead
Work for my own
Other

Other, why is that?

3. Where do you look for work?

Arbetsförmedlingen
Colleagues or former colleagues
Facebook
Friends
LinkedIn
Recruiter
Twitter
I don't. They come to me 🙂
Other

Other ways you look for work?

Demographics & education

1. What gender are you? (Gender identity)

Female
Male
Non-binary
Other
Unsure
Do not want to answer

Salary and perks

1. How many hours is a normal (full-time) week stated in you contract? (Not working full time? Please add the coresponding hours for full-time)

Choose one that is closest.

2. How often do you need to work more than stated in you contract?

Rate 1 out of 4Rate 2 out of 4Rate 3 out of 4Rate 4 out of 4

0 Never - 4 Often

3. What is your approximate monthly salary in SEK before tax?

Based on full time work.

4. What is your approximate hourly charge excl. tax in SEK (as a freelancer, consulting or agency)

As this might per project, write an average. Skip this question if it not applicable for you

5. What other perks do you have at your work?

Breakfast, fika and after work now and then
Bonus program
Budget for learning
Central office
Conference abroad (if possible)
Company car
Company health care (insurance)
Discount on lunches
Extra support when on parental leave
Flexible working hours
Massage
More than 5 weeks of paid vacation
Paid company pension (tjänstepension)
Paid training or company gym (or similar)
Work from home
Other

Other perks?

We have some extra questions about the pandemic Covid-19 and how it has affected your work in the last year?

1. How has the pandemic changed your well-being?

2. How has your workload or occupancy rate changed?

Less to do
More to do
Same as before

3. Has your hourly charge changed? (for consultants and agencies)

Increased
Decreased
Same as before

4. Has your salary changed? (inhouse)

Increased
Decreased
Same as before

5. Has your employment changed?

No
Laid off
Temporarily laid off (pemitterad)
Notified of future lay off (varslad)
I changed employeer
I started my own company

6. Where have you mainly worked during the pandemic?

From home - alone
From home - in company with others
At the office
Co-working space (including cafés)

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