Buddy programme

The purpose of the Buddy programme is to provide professional Design Leaders with inspiration, support & coaching from experienced leaders in the field. You will be matched with another professional from our network, exchanging ideas and experiences while coaching and learning simultaneously.

We had a great connection. Every time we met we both learned something new from each other. We pushed each other to learn new things on a consistent basis

Design Leader

It was super to have the coaching-training as a platform to build on

Design Leader

Do you need a Design Leadership Buddy?
To register for the programme, you will need a formal leadership position, and you can choose between two orientations; 

  1. Organizational Leadership (i.e. Leading companies) or
  2. Team leadership (i.e. Leading Teams) 

    Important to mention that both tracks above are regardless mode of employment. You can be a consultant on temporary assignment, self-employed, working for an organization or government.


The matching is then done within the two orientations and the specific focus areas that interest you (as far as possible).

The programme runs once a year, starts in the fall, and is facilitated by Thomas Herrström

We look forward to your registration and an interesting period together!

Apply here for the Buddy Program

Outline 2025-26:

  • Registrations latest: Oct 19 (Sun)
  • Matchmaking: Oct 20 – Nov 2
  • Kick-off: Nov 10 (Mon), (Physical meeting in Stockholm & digital if needed)
  • Buddy-period (Getting started, Growth, Round-off): Nov-May
  • Wind-up meeting, Lessons learned, Digital questionnaire: end of May
  • Written summary: June

Support:

  • Presentation & lesson(s) on coaching
  • Literature & templates

Geographical region:
Sweden

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