State of Design – The West Coast Edition 2021 Survey (eng)

- Step 1 of 5

Hello! This survey investigates the UX landscape of Region Västra Götaland. It intends to reach out to professional people in the region with an interest in User Experience.

Does your organization operate in Region Västra Götaland? *

Identify yourself as: *

a) I am an external UX consultant
b) I make use of UX in my organization
c) I am curious to use UX in my organization

What is your title at work?

What do you love about your work?

What is less fun at work?

What activities do you typically work with?

Budgeting
Coaching
Concepts
Create service blueprints & customer journeys
Design feedback & QA
Design wireframes
Explorative research
Hiring (recruitment of employees and consultants)
Facilitate workshops
Follow-up on impact goals
Make prototypes
Meetings of all kinds
Plan & prioritize product roadmaps
Plan, execute and analyze qualitative research
Plan, execute and analyze quantitative research
Plan, execute and analyze internal organizational research
Sketching
Stakeholder management
Work with impact mapping
Work with strategic documentation
Work with user & customer descriptions (like personas)
Work with visual design & identity
Other

Other tasks that you typically work with?

What methods do you often use in your work?

AB testing
Business value mapping / Value proposition mapping
Customer journeys
Data analytics
Design Studio
Design Sprint
Empathy mapping
Interviews
Impact mapping
Jobs To Be Done
Observations
Personas
Prototypes
Story mapping
Service blueprints
Surveys
Usability testing
User stories
Wireframes
Workshops
Other

How do you often work?

By myself
In a cross functional team
Together with only designers (for example UI design, UX design & Service Design)
It varies

Organization, Process & Ownership

What type of organization do you work at?

Public sector
Private sector
Academia
Other

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Company size? (Both employees and consultants)

1
2-10
11-50
51-250
251-1000
+1000

How mature is design/UX in your organisation?

0: Not relevant
1: Unrecognised (design is not important)
2: Interested (design is important but receives little funding)
3: Invested (design is very important and formalised programs emerge)
4: Committed (design is critical and managers are actively involved)
5: Engaged (design is the core of the organisations strategy)
6: Embedded (design is the fabric of the organisation, not discussed separately)

If you work by yourself, agency or consulting, you may choose "Not relevant"

Where is design/UX located in your company?

Communication
Digital channels or similar
IT/Tech
Marketing
R&D
Not relevant
Other

If you work by yourself, agency or consulting, you may choose "Not relevant"

Other location?

Is it clear in your organisation who is responsible for design/UX?

Yes
No
Not relevant

If you work by yourself, agency or consulting, you may choose "Not relevant"

Learning & Training

How do you learn new things?

I don't have the time to learn new things 🙁
Conferences
Networks and meetups
Offline training
Online training
Read blogs and articles
Read books
Through friends & colleagues
Work with interesting projects & products
Other

Other ways to learn new things?

What design/UX trends or topics are important for you right now?

Business Design
Circular Design
Coding as a Designer
Conversational Design
Design Coaching
Design Leadership
DesignOps
Design Systems
Design and AI
Design Thinking
Ethical Design
Inclusive Design
Innovation Thinking
Lean UX
Learning Design
Organizational Design
Strategic UX
System Thinking
UX Copy
Other

Other trends?

What design conferences would you recommend?

Awwwards
Conversion Jam
Design Matters
Design Thinking Conference
From Business to Buttons
Euro IA
IXDA
Leading Design
Mind the Product
nordic.design
NN/g UX Conference
Service Design Global Conference
STHLM Xperience Conference
The Gather Festival
UX Camp
UX London
UXLX Lisabon
UX Week
Other

Other conferences?

Demographics & Education

What gender are you? (Gender identity)

Female
Male
Non-binary
Other
Unsure
Do not want to answer

Your age?

17 or under
18-25
26-35
36-45
46-55
56-67
68 or over
Do not want to answer

How long have you worked with design/UX?

Please round your answer. For example, if you have worked for 1 year 6 months, select 1 year.

Where did you get your professional education from?

What is your highest educational level?

High School Diploma
Higher Vocational Education - HVE
Bachelor's degree
Master's degree
Doctorate
Other

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What city do you work from?

Alingsås
Borås
Falköping
Gothenburg
Herrljunga
Kungälv
Lerum
Skövde
Trollhättan
Uddevalla
Ulricehamn
Vårgårda
Other

Other city?

Lindholmen Science Park is conducting a pre-study to explore the possibilities of a neutral arena for User Experience. The idea of a UX Arena is to strengthen Region Västra Götaland's competitive advantage in User Experience. This section covers questions regarding UX Arena.

How critical is User Experience for the success of your organization?

Selected Value: 0

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In the future, how are you/your organization looking to invest in UX?

Less
More

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What are the greatest obstacles you/your organization face to invest more in UX?

Hard to find competence
Need to upskill staff
Skeptical management
Lack of budget
ROI uncertainty
No obstacle
Other

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How many UX-related professionals do you estimate we are in Region Västra Götaland?

ca 500
ca 1000
ca 2000
ca 3000
Other

Numbers

If there were a UX Arena in the region, what activities would you be interested in?

Networking with others in the industry
Conduct joint research
Apply for joint fundings
Enable cross industry collaboration
Get inspired
Strengthen practical skills e.g. methods, tools, software etc.
Strengthen strategic skills e.g. foresights, systems thinking, business modeling etc.
Make use of the facilities at Lindholmen Science Park
Explore forefront technologies
Get support with UX research
Find competence
Keep up with UX development
Keep up with the latest academic research
Get support with applications for project fundings
Guidance for relevant industry resources
Participate in an annual UX excellence summit
UX for leaders - upskill program
Other

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How critical is a UX Arena for strengthening the competence and standing of UX in Region Västra Götaland?

Selected Value: 0

Paragraph Text (copy)

Give us your best idea for Region Västra Götaland to become excellent in User Experience?

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