State of Design – The Swedish Edition 2021

The purpose of this survey is to gain a better understanding of how design work practiced in Sweden. This survey will help you as a designer to get a sense of what is happening and what the trends are.

News for this year

  • We have added a new part which asks questions about the impact of the pandemic.
  • We will offer the report in two flavors, a free basic version and paid premium version.
Basic versionPremium version
You have answered the surveyFreeFree
You haven’t answered the surveyFreePaid
Why will we charge for some part of the report

The survey takes about 15-20 minutes to complete. We are really happy if you can take a brief moment to answer these questions, the more data we get, the greater the understanding.

The term design is always misleading, but most people who answer this survey identify themselves as industrial designer, fashion designer, game designer, textile designer, pattern designer, user experience designers, service designers, architect, business designers, managers for a design team, visual designers or content designers/ux copy and so on. So it really doesn’t matter what you call yourself, as long as you are working with some kind of design and solving customer problems, all perspectives are welcome.

You can answer open questions in both English or Swedish.

The survey is completely anonymous, only the Design Leadership Community team handle the data and no data is shared or sold to other parties.

The results will be available during the fall 2021.

This is the 7th year running this survey. You can find result from previous years here.

Lastly, we encourage you to please share this survey with you friends, colleagues or different organisations that you think may be interested. 🙏

Comments & feedback? You can always contact us at

Thank you, The Design Leadership Team

This years survey is now closed. The report will be released during the fall.